Est. Holloman AFB

Rise & crust,
brew & believe.

Every loaf we pull from the oven, every pour we set before you — made this morning, with intention, at 1051 W Connecticut Ave.

6AM
First bake
Daily
Fresh batches
100%
From scratch
Fresh artisan bread and pastries displayed on a rustic wooden counter

"The sourdough here changed my life. I drive past three other bakeries just to get here."

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Sourdough · Croissants · Espresso · Artisan Bread · Fresh Pastries · Whole Grains · Local Butter · Seasonal Preserves · Sourdough · Croissants · Espresso · Artisan Bread · Fresh Pastries · Whole Grains · Local Butter · Seasonal Preserves
Baker's hands dusted with flour shaping artisan dough
Golden loaves of bread cooling on racks inside the bakery
Who We Are

We don't rush the ferment.

Brewed Awakenings started with a simple conviction: that the best bread takes time, the best coffee demands respect, and the best community gathers around something made by hand.

Located on Connecticut Ave right here in Holloman AFB, we've built our days around the rhythm of the oven and the grind. Every sourdough loaf is leavened naturally. Every pastry is folded, not rushed. Every cup of coffee is pulled with the same care you'd expect from a dedicated craftsperson — because that's exactly what we are.

We also stock a curated selection of groceries — local honey, small-batch preserves, whole-grain flours, and pantry staples that make it easier to bring that same quality home with you.

Take It Home

Groceries worth
bringing home.

When you're not eating in, we've got the good stuff waiting for you at the counter. We partner with regional producers and small-batch makers to stock shelves that actually excite us.

  • Organic flours & grains — stone-milled, freshly milled, the real thing
  • Local honey & preserves — from apiaries and kitchens within the region
  • Small-batch coffee & tea — same beans we pull shots with, bagged for you
  • Pantry essentials — olive oil, salts, spices, and the occasional treat
See What's In Stock
Curated grocery shelves with artisan foods, honey jars, and packaged goods
Warm interior of Brewed Awakenings bakery with wooden counters and hanging lights
Our Philosophy

We believe food should
feel like a decision,
not a habit.

There's a reason people stop and tell us they can smell the bread from the parking lot. It's because we treat every ingredient like it matters — because it does.

We source locally whenever we can. We ferment longer than is convenient. We fold dough by hand instead of reaching for a machine. Not because it's trendy, but because the difference is visible in the crumb, audible in the crust, and tasted in every bite.

And when you sit down with a cup of coffee and a piece of our warm brioche — that's not just breakfast. That's the point of all of it.

Come Find Us

We're already
preheating.

Walk in any morning and we'll have something warm ready for you. No reservation needed — just show up hungry.

Our Address

1051 W Connecticut Ave
Holloman AFB, NM 88330

Call Us

Have a question or want to place an order?

(575) 572-2529

Hours

Monday – Friday 6:00 AM – 7:00 PM
Saturday 6:00 AM – 7:00 PM
Sunday 7:00 AM – 3:00 PM

The oven's on. The coffee's fresh.
Come say hello.

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